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Sony Cyber-shot DSC-HX90B Superzoom Compact Camera


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Product Information

Top features:

- CARL ZEISS lens for top-notch optics

- 180° tiltable LCD Live View monitor for clear views

- Full HD and Intelligent Active Mode for flawless home movies

- Built-in WiFi to share images easily


Thanks to a high quality CARL ZEISS lens with high precision optics, the Sony Cyber-shot DSC-HX90B Superzoom Digital Camera delivers images with excellent sharpness and contrast.

An impressive 30 x optical zoom lets you capture faraway subjects in incredible detail, while a multi-layer anti-reflective coating helps reduce surface ghosting and flare.

With a 18 megapixel Exmor R CMOS sensor for increased sensitivity and BIONZ X image processor for speedy operation, the Cyber-shot DSC-HX90 delivers brilliantly-lit, detail-rich, realistic photographs with minimum noise.

180° tiltable LCD Live View monitor

Allowing for excellent versatility when taking photos, the 180° tiltable LCD Live View monitor lets you perfectly frame images such those taken from a high or low angle. It also makes it incredibly easy to snap the perfect selfie.

Perfectly frame images even in bright sunlight thanks to the retractable OLED Tru-Finder which offers excellent contrast and brightness over conventional electronic viewfinders.

The Tru-Finder displays a real-time preview and various shooting information so you'll be able to see exactly how your shot will turn out.

Full HD and Intelligent Active Mode

Shoot detailed Full HD 1080p video for high quality home movies that look great played back on a HDTV. The Cyber-shot HX90 lets you record in XAVC S format with a compatible memory card for detailed, extra-smooth action footage, while MP4 offers a compressed, web-friendly format for convenient sharing.

With Intelligent Active Mode – Sony's advanced frame-analysis technology and five-axis image stabilisation – camera shake when shooting images and video is significantly reduced for sharper results.

Built-in WiFi

Quickly establish a connection with your compatible smartphone or tablet thanks to built-in WiFi and one-touch NFC. You'll then be able to transfer and share your favourite photos and movies with friends and family.

In addition to letting you view and share your images, the Sony PlayMemories Mobile app lets you remotely control your camera – ideal when setting up selfies or group shots.

Add memory

It is important to have the right memory card for your camera. The memory card will determine how fast an image is saved and how fast an image is uploaded.

If you're shooting high definition videos along with high resolution images then it's best to invest in a high performance memory card. A high performance memory card will get the best out of your photography, ensuring the best continuous shooting speed and high quality data capture.

The black Sony Cyber-shot DSC-HX90B Superzoom Digital Camera offers a stylish and practical design with an ergonomic grip for stable handling.

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