Roman at heart, Valentino Beauty is a color cool couture Brand. BORN IN ROMA fragrances are designed for people living their life freely, while embracing their heritage. Inspired by Rome, a place where past and present coexist, it tells a story of self-expression. BORN IN ROMA FOR HIM is a woody vetiver aromatic fragrance. A cool vibrating facet of mineral salt and spicy ginger twists the classic signature of aromatic sage and smoked vetiver. BORN IN ROMA eau de toilette for him is a statement of personality - A COLOR NOTE: a refreshing burst of Violet leaf absolute opens the fragrance. A COUTURE NOTE: a blend of aromatic sage and smoked vetiver signs a timeless scent A COOL NOTE: the mineral coolness of salt and the spice of ginger creates an unexpected modern touch The bottle pays a tribute to the iconic Valentino Rockstud. This small pyramidal shape, inspired by the magnificent Roman architecture, is the signature of Maison Valentino fashion. The elegant and classic black multifaceted bottle is made modern thanks to daring pink Valentino signature. At Valentino, pink is punk. BORN IN ROMA creation started with a dialogue with Valentinos native city: Rome. The streets of Rome are full of the memories of the past. A symbol of free thought, a city where cultures and aesthetics layer on the walls. Reverence and irreverence collide. BORN IN ROMA pays a tribute to both haute couture and street culture that coexists in Maison Valentino designs. It is about an attitude towards life: I claim my heritage and I create my own rules. You dont have to be born in Roma to feel like a Roman Pierpaolo Piccioli, Maison Valentino Creative Director.