BORN IN ROMA. NO RULES IS MY RULE. Inspired by Rome, a place where past and present coexist, BORN IN ROMA fragrances tell a story of self-expression: a celebration of people living life freely, while embracing their heritage. A COUTURE FLORIENTAL FRAGRANCE, TWISTED WITH A WOODY OVERDOSE BORN IN ROMA FOR HER is a modern Haute Couture floriental. A couture elegance made of three Jasmine to bring a luxurious femininity when blended with Vanilla Bourbon, the most expensive extract in the world. This mix is twisted with a radiant trio of modern woody notes, for an edgy touch inspired by Romes street culture today.