Get primed and ready for action. This long-lasting, waterproof liner glides on smoothly to prime AND define—for long-lasting lip colour and clean lines.Smooch. Pout. Smack. Nibble. Lick. 24/7 stays put through everything (yes, EVERYTHING) you do. When you use this liner to fill in your lips completely, it primes them for lipstick or gloss, grabbing on to colour to help it last. Part of the 24/7 family, Urban Decay’s long-lasting, waterproof formula glides on smoothly, stays creamy and defines your lips with gorgeous colour. And unlike a lot of waterproof pencils, 24/7 never feels dry or cakey. Moisturizing vitamin E, jojoba oil and cottonseed oil nourish your lips every time you reapply.