Since its creation in 1840, Pimms has been enjoyed with friends in the British sunshine. To enjoy a jug at Pimms Oclock, mix 1 part Pimms No.1 with 3 parts lemonade. Serve with lots of ice, strawberries, oranges, cucumber and mint. Pimms is a classic summer drink. Whether youre watching Wimbledon, hosting a BBQ or having festival fun, sharing a jug of Pimms makes these moments special.Pimms No. 1 has a fruity flavour made from a closely guarded recipe.To enjoy a classic Pimms & lemonade, fill your glass or jug with ice and add 1 part Pimms, 3 parts lemonade. Add orange, strawberries, cucumber and mint. Pimms was born in London in 1840, when James Pimm created the spirit to aid digestion of oysters. Pimms went on to be sent to the edges of the empire and was served at Queen Victorias lunches. Today, you can find Pimms at Wimbledon, where its been served for over 50 years.