Extremely lightweight with a fine texture, the Lip Magnet matte lip stain imparts intense colour with an ultra-chic finish. The flawless, long-lasting lip colour is unparalleled. I was inspired by the sorbet-coloured shades of 60s lipsticks. While stunning, they were often too thick and unwearable. For the LIP FREEZE collection weve used a special white pigment (snowflake base) that gives the same colour effect whilst allowing for a less opaque finish. These shades are fun, yet remain wearable and sophisticated. - Linda Cantello, Giorgio Armani International Make-up Artist.