Burberry introduces Hero Eau de Toilette for men, Riccardo Tiscis first Burberry scent. Enigmatic and adventurous, Burberry Hero conveys a new masculine spirit, representing the many facets of man today. Inspired by the Burberry house codes of duality and a respect for the majesty of the natural world, the HERO story presents a man in search of freedom and personal transformation. An enthralling marriage of strength and freshness, Burberry Hero men's Eau De Toilette embodies modern mans duality of power and sensibility. Fresh, luminous and bold, the scent is brightened with sparkling bergamot and invigorated with juniper and black pepper. Juniper, a classic British ingredient of the perfumers palette, brings a vibrant freshness to the scent, which is deepened by a trio of warm cedarwood oils from three distinct mountain ranges Virginias Apalacian, the Atlas Mountains in Africa, and the Himalayas in Asia. Each cedarwood unique, with different qualities from softness and sensitivity, to power and spirituality representing A new man, A new hero.