What it is: An all-new lipstick formula that delivers a just-kissed, stain effect in one swipe. Loaded with soft matte pigments for high colour payoff with a blotted down stain effect. Rich in Vitamins E and C and beeswax, it glides on comfortably and leaves lips hydrated and kissably-soft. Long-wear formula doesnt feather or fade Why it's different: This swipe and go, no-fuss lipstick delivers the perfect lived-in lip lookno mirror required. Swipe once for a pigment-rich, stained effect or more for a fuller-coverage look. Free from titanium and other ingredients that add weight and give opaque coverage, this formula gives lips colour without feeling heavy, for a un-lipstick look and feel.